VENTURA, CALIFORNIA - OCTOBER 10TH, 2024 – AquaStar Pool Products, Inc. has hired Korey Wax as Regional Sales Manager covering Northern California, Oregon, Washington, Idaho, and Utah. Prior to joining AquaStar, Wax spent the last eight years working in sales for Alpha West Marketing Group, a pool industry manufacturer’s representative group representing 38 vendors. In 2022, Wax won the Sales Rep of the Year award at the Pool Nation Awards.
“AquaStar is known in the industry for safety, quality, and consistency. I am excited to join a company that has not only a solid track record, but is a driving force for new innovation in the pool industry,” said Wax. “I admire how AquaStar has been at the forefront of building relationships with the pool service industry by embracing digital tools and resources to get their message out to younger pool pros. They are a company focused on the future, and I am looking forward to being part of it.”
AquaStar also announced that Regional Sales Manager Omar Plasencia’s role will be expanded to include international expansion into Mexico. Plasencia will continue supporting Southern California, Nevada, and Arizona. Since joining AquaStar in 2022, Plasencia has been instrumental in the company’s growth throughout California and the southwest. “I am excited for the challenge of expanding AquaStar’s presence in Mexico while continuing to serve customers across the southwest,” said Plasencia.
“We are so excited to welcome Korey to the AquaStar family. He brings a tremendous wealth of knowledge and unmatched passion for this industry,” said Todd Pieri, President of AquaStar Pool Products. “The ability to expand our presence into Mexico is a result of investments we have made in our people and products. We could not be more enthusiastic about our future.”
Korey Wax and Omar Plasencia’s positions are effective immediately. Korey can be reached at (707) 708-9326 or via email at korey@aquastarpoolproducts.com. Omar Plasencia can be reached at (805) 794-7663 or via email at omar@aquastarpoolproducts.com.
ABOUT AQUASTAR POOL PRODUCTS
AquaStar Pool Products is a global leader in safety, dependability, and innovation in swimming pool technology. Known for its industry-leading VGBA-compliant drain covers and, more recently, the launch of its innovative Pipeline pumps and filters. AquaStar is dedicated to designing, manufacturing, and assembling its products in the USA to assure the highest level of quality.